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The results of the Best survey are unequivocal proof, massively confirming the growing interest on the part of international fashion brands in eco-responsibility. This interest is now being viewed in a more global manner, alongside innovation, differentiation and quality. Environmental issues are driving the search for performance in Sport & Tech. In the women's sector, they go hand in hand with an attraction to quality materials and a certain desire to refocus on the essential. These issues are also reflected in the importance of natural materials such as linen or cotton in men's.
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