14/09/2020

The COPYRIGHT unit is on the marketplace

Mindful to the quality of the services usually offered during the show, PREMIERE VISION maintains the COPYRIGHT UNIT thanks to the MARKETPLACE. You will benefit from legal advice during the...

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14/12/2019 An interview with Mr.Shinichi Hirata, Head of the Overseas Sales Team at Hokkoh "We cultivate our own originality with a special Japanese essence"     Today, the Première Vision Marketplace talks to Mr. Hirata, head of the Overseas sales team of Japan's Hokkoh... This gave us a chance to have Mr. Shinichi Hirata tell us more about his company and the highlights of the next season collection.   Hokkoh is a Japanese company specializing in prints, yarn-dyeds and fabrics with finishings based on Japanese technology.   They use a wide variety of Japanese printing techniques. Each year they create over 600 new prints on stock, as well as custom and on-demand motifs.   Hello Mr. Hirata, can you start us off by introducing yourself? Hello and nice to meet you. I am Shinichi Hirata, and I head up the overseas sales team for the Hokkoh company. What would you say is the unique feature of Hokkoh and its products? We offer a range of fabrics we keep in stock, mostly printed cotton fabrics, but we also have polyester, nylon, linen and rayon... we also provide fabrics upon demand and customised textiles.         Eco-responsibility is now more than just a trend, it's a central focus of the entire industry. What are Hokkoh's own initiatives in this sector? Hokkoh uses eco-responsible fibres such as organic cotton, recycled polyester and cupro... The fact that we keep fabrics in stock also means our customers only have to buy the quantity needed for their product developments. We also offer digital prints in small quantities.   How important is being "Made in Japan" to Hokkoh, and what does it mean for your company? For us, "Made in Japan" is a guarantee of fine quality, service and creativity.   Can you tell us about your customers - what are they specifically looking for in your collections? Our customers are looking for both the unique and creative characteristics of our fabrics. They also want to have the widest possible choice. Creativity is the bedrock your collections. Can you describe the creative process at Hokkoh? What are your specific sources of inspiration? Our company has been in business for over 40 years. As a result, we have built up an archive and a solid experience that we make available to our clients.   Can you give us the highlights of the Autumn-Winter 20/21 collection you presented at the PV Paris show, which is currently on the Marketplace? This season, we have many print proposals. For example, for men's clothing, we focused on Hawaiian flowers, camouflage prints and paisleys.         ln our women's lines, we used big flowers, all­ over florals, geometric patterns andanimal motifs. And of course, as a Japanese company, we also highlight Japanese designs such as Wagara and Kimono style prints.         What are your expectations regarding the Première Vision Marketplace? We hope that the platform connects us with even more customers.   Discover the on-line products of the company Hokkoh.     Continue reading → Read more
20/11/2019 An interview with Franck Ferrua, Marketing and Communication Director of Satab     For the opening of its accessories offer, the Marketplace turns the spotlight on Satab, a leading supplier, especially of ribbons, in the French accessories industry. This gave us an opportunity to talk to Satab's marketing director, Franck Ferrua, and glean the highlights about their collection...     "A Made in France approach at Satab is already being implemented through our 100% integrated production" Hello Franck, could you start us off by introducing yourself? Hi. I'm Franck Ferrua, Marketing and Communication Director of Satab.   What is the unique feature of your company and its products?   Satab is an independent family business founded in 1905 and located in the Haute-Loire, near the Saint-Etienne region. For over 100 years the company has been steadily transforming, industrialising and globalising, to become the European leader in narrow textiles, also known as ribbons. Today Satab is a multi-specialist brand focused on creatively innovating, weaving and braiding ribbons, braids, webbing and cords. A particular feature of our company is that our production is 100% French, with a dual skill set that combines the jacquard shuttle looms known as wooden looms (the oldest of which dates from 1874) and modern needle looms. This lets us create a mix of tradition and innovation.   More than just a trend, eco-responsibility has become a central focus for the textile industry.  Can you describe the situation in the accessories universe? What are Satab's tangible activities and projects in this area?     At SATAB, we share more than just a love of our profession and a high level of expertise. The values shared by SATAB and its employees reflect our roots, our history. A high respect for people and the environment is an integral part of our DNA, and that's not a passing fad. That is why we have a charter listing our 10 commitments to moving towards a more responsible world. So today and tomorrow, we'll continue to be committed, opening up even more new horizons, to reduce our footprint and improve each product. In the end, we're committed to working alongside our customers to build a more enjoyable and sustainable world...     Satab is strongly attached to being a 'Made in France' company. Can you tell us what that means, concretely, at Satab?   A Made in France approach at Satab is already being implemented through our 100% integrated production, from yarn design and warping to the finishing and folding of our 45,000 references. This commitment is also reflected in our proximity to our raw materials suppliers, 95% of which are European. Lastly, since 1905, Satab has been perpetuating traditional know-hows, particularly with our fleet of wooden jacquard looms. The company currently has about 65 such looms, the oldest of which dates to 1874, salvaged one by one from private owners. To ensure the sustainability of this equipment and the maintenance of these looms, we train artisans to use this particular know-how on site, over a period of several months and years.         Tell us about your clients - what kind of ribbons are they looking for?   Our customers come from a really diverse breadth of fashion sectors, in particular ready-to-wear, but also lingerie, footwear and leather goods. Whether they work for leading, well-known international brands or are independent designers coming from Fashion Tech, all our customers turn to Satab for its collections, to learn the latest narrow-textile trends, and take advantage of its customised know-how depending on their specific needs.         Creativity is at the core of your collections. Can you please tell us about the creative process at Satab? And more generally about your sources of inspiration?   Satab is known for its creativity and inventiveness in narrow textiles. With a marketing team that detects trends, whether in the field with our customers or with our designers and design offices, Satab's DNA is built around responding to new needs and new trends in narrow fabrics, thanks to our R&D team and in-house lab.     Can you give us a preview of some of the highlights of your next autumn-winter 20/21 collection?   Just like every season, you can take a look at our "Be Inspired" trend booklet to find a number of trends adapted to the world of accessories and more particularly to narrow textiles. You will find a range of bio-sourced cotton ribbon and trims, a special focus on a chiné tubular braid for sneakers, hoodie and anorak cords, etc. Or a jacquard Berber ribbon in cotton, woven on shuttle looms, and multi-coloured prints with graduated and iridescent effects.     Innovation is also among Satab's core values, and you recently launched an offer of connected ribbons. Can you tell us more about this product?     Satab offers prototypes through its e-NF (e-Narrow-Fabrics) collection, allowing designers to access Satab technology right from the design stage of their e-textile projects - this means a complete range of conductive e-ribbons, interface objects, tools and e-braids that open up the field of possibilities for the fashion, home, industry, health and packaging sectors. This world first, which has led to the filing of 4 patents, connects the world of textiles and electronics.     Innovation is clearly part of the company's values. Is that why you are one of the first accessory suppliers to have put your trust in the Marketplace?     Yes, completely. At the heart of our company, each employee is motivated by the idea of becoming a "reference in difference". Satab is innovative, open to new products and the boldest developments on the market. The Marketplace is one of these developments for us.     What are your expectations for the Première Vision Marketplace?   The Marketplace is a tool for the future, making it possible to establish effective and permanent contacts throughout the year between all the protagonists in the world of accessories and fashion in the broadest sense. It's also an important means of visibility and communication. For all these reasons, we have been working for several months with the Marketplace teams to be the first supplier to integrate this platform.   Discover the on-line products of the company Satab     Continue reading → Read more
01/11/2019 An interview with Riccardo Gorone: Export Manager and Marketing Executive Manager of Seab Riccardo Gorone: Export Manager and Marketing Executive Manager of Seab     The Première Vision Marketplace launched the opening of its digital accessories offer at the last Première Vision Paris show from 17 to 19 September. The Marketplace team seized on this opportunity to meet Riccardo Gorone, Export Manager and Marketing Executive Manager of Seab.   Seab is an Italian company specialised in exclusive textile accessories. A family business, founded in 1982, Seab has become the industry leader, playing an especially prominent role in the luxury sector.     Hello Riccardo, could you start us off by introducing yourself?   Hi, I'm Riccardo Gorone, Export Manager and Marketing Executive at Seab Srl. I'm the son of one of the two founders (Andrea Gorone and Franco Bartoletti) and, together with Massimo Bartoletti, I am a part of the second generation of a company that has been in the business since 1982 and has undergone several changes.     Seab is a family business - what is the significance of that for your company?    It means that Seab is like a family, small in size, composed of a close-knit and skilled team. We "travel light," ready to meet the all the different needs of a changing and constantly evolving market.         What's the specific nature of your company and its products?    When SEAB was founded, it was named for the Italian acronym of "Clothing Labels Service". The company then evolved over time and adapted its capabilities. As I mentioned earlier, we have adjusted our strategy by expanding the product catalogue and specialising in exclusive products, especially personalized embroidery, done both by machine and by hand, thanks to a global network of companies and laboratories.     Embroidery from the AW 20-21 collection presented in September on the Premiere Vision show     Exclusivity plays a fundamental role in your product offer. What exactly does that mean in terms of your offer?   Exclusivity is integral to our high-quality and customised client service - each client and designer has his or her own needs. We pay individual attention to them, and follow their needs from the product development stage, to the care we take in its design, to providing advice regarding technical choices and materials, right on through to its onsite delivery.     Excellence in terms of know-how is also part of your company's values. How is this reflected in the Seab style?   It translates in many ways. It means above all reliability.  SEAB makes its technical capabilities available through a global network of laboratories and production departments throughout the world, which are specialised in specific kinds of work.  A prime example: hand purl embroidery. SEAB has four workshops in Pakistan and one in India (the only countries where the craft of hand embroidery is not just an artisanal know-how but an art).   And know-how means quality, because our materials and techniques are absolutely exclusive, fully researched, and not easy to find. There are several reasons why SEAB built this global network. Our expertise has taken us to the farthest corners of the world in search of unique techniques that leave no room for compromise in terms of quality-related excellence. You also have to take into account work ethics, based on the cultures of these various countries, so in this sense, we can call it "multicultural" work. Different cultures and countries communicate with each other, mutually benefiting from the experience.     Can you tell us something about your clients and their specific expectations?    First of all, SEAB, precisely because it keeps pace with trends and constant changes in the market, is positioned in the luxury sector, and those customers, quite understandably, have very high expectations. It is not easy to give physical expression to the extraordinary ideas of designers and creatives, and we do our best to implement them. Over the years SEAB has branched out into footwear and luxury leather goods, carefully following machining-process resources and taking care of the precious materials that clients make available for personalised work. Their expectations? Well, they want the best of the best, and that's exactly what SEAB has to offer.     As we all saw again at the latest Première Vision Paris show, eco-responsibility is now essential, even in the accessories industry. What are some of Seab's concrete actions and projects in this field?     Our products all comply with European REACH legislation, for example, and we try to ensure that the quality of our products is maintained within various quality standards. Starting next season, we'll be introducing embroideries made from recycled yarns, and expand the possibility of using transparent fishing line in a variety of colours. We like looking for more and more materials and possibilities, to help creatives express themselves, always in the service of their own ideas.     You put creativity right at the heart of your collections. Can you tell us about the creative process at Seab and more generally about your sources of inspiration?     We're not always hunting down the latest trend, sometimes we go with personal inspirations, like artist's drawings, or modern, contemporary or baroque art, depending on whichever technique best reflects a certain type of design, a mix of colours or surfaces. That's also why we work in transversal fields that do not always follow fashion but rather artistic projects, with exclusive works that operate outside the shared logic of the market. As I said, our products are often and intentionally artistic creations, which create added value thanks to particular processes and exclusive developments.     Product from the AW 20-21 collection presented in September on the Premiere Vision show       Tell us about some of the inspirations and highlights of your coming Winter 20/21 collection.   Our inspirations include trompe l'oeil, not so much in terms of the design content as for the materials - silicones imitating metals, polyurethanes that create designs like pencils, stones and resistant materials with high technical performance - and for their applications. The star of the season is the magic of transfers. The patterns look like they've been created directly on the fabric, but they haven't. We've also been focusing on printing leather, which is difficult to print, it's such a delicate material. For quite a while we've been studying a hybrid technique to obtain the best results, which is how LTIP (Low Temperature Indirect Print) was born.     Printed leather presented on Premiere Vision show in September   You were one of the first accessory suppliers to put your trust in the Marketplace... why? What are your expectations for the platform?   We've always trusted the Première Vision ecosystem.  In general, when you've been in business since 1982 and followed all the changes in the world of communications, you have to be interested in the internet as well. We overhauled the look of our website, www.seab.it, in 2017 so it could provide a broad overview of our techniques and products. We've never worked with stock, because every time we develop a project we take a personalised approached, in line with the client's expectations - the creativity is theirs, we bring our know-how and experience. So we think that the Marketplace, which is much more than a sales platform, can serve as a showcase where we can present our new products, gain exposure and develop new contacts. We believe that this is the true meaning of the internet: a gateway to solid and lasting relationships. Our mission is essentially to build bridges between all the various ways we think about sales: to consider the overall market, which is so global, yet not forget that, inside this global reality, there are independent realities where quality still makes all the difference and where work and creativity embrace a human, personal, professional ethic with a face, which is that of our company and the people who work here.   To discover the products of Seab online, click here.     Continue reading → Read more
26/08/2019 An interview with Cally Russell: founder and CEO of Mallzee   The fashion retail industry is under pressure as competition continues to increase, shopping behaviours evolve and retailers are squeezed by ever-increasing economic and fiscal pressures. One man who is helping retailers navigate their way through these tough trading conditions is Cally Russell, whose business Mallzee Insights offers a pre-release product testing solution enabling retailers to test product with consumers prior to bringing them to market ensuring they optimise the return on every line and ultimately improving gross margins by 2-6%.   We were lucky enough to catch up with Cally Russell, founder and CEO of Mallzee Insights to find out more.     Neil Hanna Photographywww.neilhannaphotography.co.uk07702 246823     Cally Russell can you tell us a bit more about the background to Mallzee Insights - where did the idea come from?   Absolutely, way back in 2013 I was frustrated at how difficult it was to find and buy fashion on my mobile so I set up a shopping marketplace app called Mallzee bringing together hundreds of high street retailers to make it easy for shoppers to find, compare and buy from their mobiles. It’s now the UK’s leading non-retailer shopping app and has been downloaded over 1.5 million times. Users swipe through items liking and disliking them - using a fun Tinder style interface.   Very quickly I realised that the customer opinion data being generated gave a powerful insight into customer intent and product success therefore in 2017 we set up our retail insights and data analytics arm of the business - Mallzee Insights to help retailers improve their product offering decision making by adding customer opinion.    Tell us more about Mallzee Insights and how it helps retailers?   Mallzee Insights enables retailers to add real time, authentic customer product opinion at all stages of the product development and buying process. We offer a testing solution called Product Future which allows partner retailers to showcase their pre-release products on the Mallzee app to a specifically selected customer grouping and to quickly gather customer opinions highlighting which products are likely to be best sellers and which should be avoided. This customer insight is benchmarked against other products on the market thus giving context which helps improve product selection and also stock ordering and merchandising.   Lots of companies offer different forms of customer insights - what makes Mallzee Insights unique?   Mallzee Insights is unique as we test pre-release in the Mallzee shopping app which means we don’t need access to retailer’s own customer database and can accurately reach specific customer groupings directly. Most testing solutions are based on a focus group model which involves only a limited number of participants and is an obvious feedback experience whereas by testing with our engaged Mallzee users - we can achieve scale very quickly and the opinion is gathered in an authentic shopping environment. To date we have gathered over 531 million customer opinions across over 150 high street and designer brands. In summary, I’d say we are unique because of the authentic way we capture the opinions and the speed and scale at which we can do so - we gather hundreds of opinions on a single product within days.   What type of retailers do you work with, is it only large ones?   No not at all we work with retailers of all sizes, in fact, some are very small start-ups who have identified the success that retailers such as Zara and Boohoo are having as a result of their data-driven product processes and want to emulate these without having to invest upfront in costly infrastructures. There is no technical integration required to test the product on Mallzee Insights we simply need product imagery (or CADs) and the product details including proposed price - we then do the rest and there is no technical integration or lengthy processes.   We work with a huge variety of retailers including some of the biggest players in the industry.     There have been a number of high profile retail collapses in the UK over the last year or so, what do you think has been to blame and how could they have been avoided?   The retail industry is undoubtedly facing some tough conditions with rising costs, increasing competition and, here in the UK, reduced consumer confidence and spending, but I personally think one of the biggest problems has been that many retailers have lost touch with who their customer really is and this mismatch has led to more and more product being left on the racks. For example, discounting levels have been sitting at above 50% as retailers price cut to try to shift overstock - but this is only a short term fix, longer-term they need to understand what customers their product appeals to or what product to make for their customer!   Do you think of Mallzee Insights as a fashion company or a technology company?   In this day and age, I think every company has to be part technology company if they are to capitalise on opportunities and continue to compete with the younger tech-savvy offerings. Data can help shape decision making and works best when used not in isolation but as an add on to retailers’ experienced buying and development teams.   To discover more about Mallzee Insights visit www.mallzeeinsights.com Continue reading → Read more
16/07/2019 An interview with Silvia Rigatti : CEO from the tannery Stella Silvia Rigatti on the Blossom Première Vision show     The Marketplace Team took advantage of the last edition of Blossom Première Vision to give the floor to the tannery Stella. The tannery experiments regularly new technologies that are to maintain both the artistic and handicraft features of the leather in the realization of a high quality material for the creation of luxurious products.     Presentation of the new collection on the Blossom Première Vision show          Silvia Rigatti, CEO from the tannery Stella tells us more about the company and its new collection in the following interview.     Our collections respond to the search for a "new luxury"   Silvia Rigatti : CEO from the tannery Stella     Silvia, could you please introduce yourself?   Hi, I'm Silvia Rigatti and for several years I have been working in our family-owned business, the Stella Tannery, which is our main project.   Can you briefly introduce the Stella Tannery?   The Stella tannery is actually located in Fucecchio near Florence and fully reflects the artisanal know-how that is typical of "Made in Italy". It is a major part of the history and fabric of the Tuscan tannery sector and has been in business for 50 years.   Where did this urge to work in the leather sector come from?   I wouldn't call it an urge so much, I would say it's a true passion for skin that has been passed down from generation to generation in my family. What is the specific nature of your company and its products?   We have always been particularly attentive to our customers' needs and the way we customise our products is clear proof of this.   Tell us about your clients. What kind of products are your leathers used for?   Our skins are versatile, and our customers come from many luxury sectors including the clothing industry. However, we are also quite strongly focused on footwear and leather goods.   Can you tell us about the collection you presented at Blossom PV in Paris?   Our collection for Blossom was specifically aimed at showing how versatile our leathers are. Stella Tannery presented a new range of leathers with metal-free tanning.   What are the colour and finishing inspirations and highlights of this collection?    We are presenting some amazing colours to give our more traditional items a fresh look... we really were pleased to introduce them.     New color range collection on the Blossom Première Vision Show   What are some of the main trends designers asked for at the show?     The trends are particularly luxurious this season, with a velvety feel. Elegance plays an important role, as does a particularly original vintage style.       What kind of specific technological processes does your company use to meet these new trends?   Our products are backed by extensive research and development, ranging from the best choice of tanning to obtain a particular feel, to the most appropriate type of finish to achieve the desired effect.   What are your company's values and commitments?   We look to become a key partner for our clients, and to successfully interpret their needs. Our goal is to establish a constructive collaboration with them and play a real part in the ultimate realization of their project. We are always eager to see our skins interpreted in a new and exciting product. Dynamism, quality, research and attention to people and the environment are the values that have always inspired our work, on a daily basis.   More and more leather suppliers are committing to an eco-responsible approach. What is the tannery Stella doing in this area?   Currently, we are committed to ensuring that our work is increasingly environmentally friendly. We are obtaining accredited environmental certifications in the sector and are increasingly investing in environmentally friendly and metal-free tanning methods.   Why did you decide to join the Première Vision Marketplace?   Stella Tannery is focused on being open to the most interesting new ideas and developments in the market. We immediately saw the importance of the Marketplace, both in terms of visibility and communication. We are delighted to be part of this new project.   Discover the company Stella on Première Vision show in Paris from the 17th to the 19th of September 2019 by getting your pass.    To continue to the online shop of Stella, click here   To discover their products on the online catalogue, click here           Continue reading → Read more
22/05/2019 An interview with Francesca Polato, Berto Marketing Manager     The Première Vision Marketplace decided to kick-off the launch of its denim offer just after the Denim Première Vision show, which this season opens its doors on 28 May in Milan. ln light of this, the Marketplace is pleased to put the spotlight on Berto : a major supplier in the ltalian denim industry, which is closely collaborating on a new project with the Denim Première Vision team to be featured at the Milan show.   This provided an opportunity to talk with Francesca Polato, Berto's Marketing Manager, who tells us more about the company in the following interview.     ln Berto, we have the mission to be "an indigo artisanal laboratory"   Francesca Polato, Berto's Marketing Manager     Francesca, would you please introduce yourself?   l'm Francesca Polato and I work as Communication Manager in the Berto Marketing department. 1 work in Berto since 3 years. 1 really love my job, because I can tell clients, suppliers, journalists about all the interesting things we do in Berto. At the same time I am in strict contact with Product Development department and I can follow the construction of the collection, during which, day by day new beautiful fabrics were born.             What are the most distinctive features of your company and its products ?   The most distinctive feature of Berto in my opinion is the capacity to combine tradition and innovation. The company thanks to its 130 years of history is able to preserve all the skills gained through the years and put them together with research and innovation, investing in new technologies but always preserving the historic know how. The distinctive feature of our products is the indigo. We aim to combine indigo warp with multiple wefts in order to obtain really different and unexpected images: not only the standards denim fabrics but also beautiful constructions and combinations that let us to define ourselves "an indigo artisanal laboratory".       Can you describe the Berto style to us? What is specific about it?   ln Berto, as I just said we have the mission to be "an indigo artisanal laboratory", so we try to focus our products in that mission. But at the same time the Berto style handed down over the years is about elegant denim, characterized by a fiat aspect, not too raw, but always remembering the typical 3/1 indigo fabrics. Do not forget that Berto is also recognized for the yarn dyed fabrics. We are specialized in the stripes denim of all compositions and weights. But also in the color denim, obtained by sulphur colors.         Berto is very attached to the 'Made in ltaly' concept. Can you please tell us why, and to what extent this is reflected in your company?     For our company the Made in ltaly is not a mere style issue, it means ltalian production chain, workers' and territorial respect. A long story of textile knowledge, a great devotion to work, a unique company that has been able to preserve and transmit in different sectors its cultural baggage and its precious know-how. The company, historically linked to its surroundings, throughout these years has increased and has strengthened the efforts to maintain the whole production in its historical establishments and today the company is proud to be part of the ltalian denim production chain.       Can you tell us about your clients? What are their specific needs and expectations in terms of denim?   Our clients expect from Berto a really high quality denim fabric, produced in ltaly under strict sustainability standards. We have some historical clients who know Berto since a lot of years and they trust Berto and its products, but we also have some new clients every day, also from haute couture that search for Made in ltaly high quality materials for their beautiful collections. We are also trying to approach clients from new sectors like interior design.     You are one of the supplier-partners involved in a collaboration between ltalian designer Kristian Guerra and the Première Vision teams, a project to be showcased at the next Denim Première Vision show in Milan next 28 to 29 May. Can you tell us a little more about this collaboration?   ln Berto we are really excited and curious about Kristian's special project. lt will be really innovative and extraordinary, in the true sense of the word. This means that it will be something never seen in past exhibitions. The Kristian's team came in Berta some days ago and made some beautiful video footage to the production, and they also brought with them some special raw materials and production-waste to be shown in Milan. Let'see!!             ln the denim industry, eco-responsibility has become more than just a trend...What are Berto's concrete actions and projects in this area?   Seing a sustainable business for Berto is not the end goal but a shared value. Sustainability is a process closely linked to research and innovation. Over the years, all production processes have been redesigned and improved to ensure maximum efficiency. We value our resources. We save energy and recover the surplus. We treat our industrial waste and leave a subtle and responsible impact on the environment. We pass all the tests and certifications per the law with regards to environment and health protection. We pay great attention to energy recovery, to constant research of ecological materials, natural processes and water recovery. We are proud of all this because the environment is everything. We have day by day new challenges in terms of sustainable production, because the world is running fast and every minute there are some new things to do to save it. ln Berto we are going on with PIANETA project thanks to which we are reusing some unavoidable waste of the indigo dyeing process in order to improve our circularity. Moreover we are going to do a special Sustainability Report, more precise and certified.   You put creativity at the heart of your collections. Can you please tell us about the creative process inside Berto and, more generally, about your sources of inspiration?   ln Berto every season we get inspired by a creative theme, which guides us in creating the new collection. We start from a special topic, decided by our Creative Director, and then day by day we give life to beautiful new fabrics perfectly matched with the creative theme. Our sources of inspiration corne from the everyday life or also from some special anniversaries like the one of the previous collection (FW20) that was BAUHAUS inspired. ln 2019 in fact there is the anniversary of the BAUHAUS Art and Design school.   What are the particular inspirations and highlights of your next winter 20/21 collection?   Berto FW 20/21 collection is called REBELLIOUS SPIRIT.   ln this collection we want to transgress and be noticed, but always with elegance. The key word of this season is "BREAK THE RULES". We want to represent the young generation who is young and self-deprecating. Change does not frighten them, they want to get out of the sameness.   We would like to follow the trend of fluo colors putting them together with blue and black that are (thanks to indigo) our core colors. So we want to satisfy the desire to dare, to transgress, to be noticed, but still, with maximum elegance thanks to the combination with blue and black. This will be possible thanks to some blue and black denim fabrics with fluo colored wefts.         Than we want to continue our stripes tradition also in winter season. And this will be possible with some stripes fabrics overdyed with blue and black. We will propose some other wool blends and evident structures. Finally we want to follow the trend of "the new ways of TRANSPORT". Right now we have a lot of chances when we want to go from a place to another: by foot, by bus, by car, by taxi...but also by uber, by flixbus, by blablacar, by bikesharing, carsharing. So you must wear a garment done with a fabric that support every one of these types of transport. ln this case we will propose waterproofs treatments, breathable fabrics and super-stretch fabrics with high performances.   You were one of the first denim suppliers to put their trust in the Marketplace. What are your expectations for this BtoB platform?   ln Berto we really believe in the help of internet in order to show clients our fabrics and also to self them. The PV Marketpleace is a really interesting tool that permit to clients to see a part of our collection and to directly ask us some more information even if they are far from us.   Discover the company Berto on the Denim Première Vision show in Milan the 28th and 29th of May 2019 by getting your free pass.    To continue to the online shop of Berto, click here   To discover their products on the online catalogue, click here       Continue reading → Read more
13/05/2019 Interview with Alessandra Nisi and Carlo Rola from Imago-Rola The February 2019 edition of the Première Vision Paris show was an opportunity for the Marketplace team to visit suppliers who are on the Marketplace, to get their views about the digital platform, which is soon to celebrate its first year. Among the suppliers they talked to were Alessandra Nisi and Carlo Rola from Imago-Rola, a company that put its trust in the Marketplace quite early on. They explain why, and tell us about their company.     My fabrics and embroidery are characterised by the imagination and creativity typical of "Made in Italy".   Carlo Rola: CEO of Imago-Rola       Read our interview with this creative duo…     Alessandra Nisi and Carlo Rola on the Premiere Vision Paris show last February   Can you tell us about each other?    Carlo : So, ladies first, let me introduce Alessandra. She comes from high-end retail and was the Sales Director and Senior Buyer for some luxury shops and showrooms in Milan and in Lugano, Switzerland. She managed the purchasing of new collections as well as directed the sales campaigns and follow-up with top clients (the millennials). She was specialised not only in the most famous and well-known brands but also in emerging contemporary brands, as well as in vintage and collection garments. She was one of the first store managers who decided to move from simple garment sales to the “concept store”, where clients can find out, and buy, everything they might be in the mood for, from garments and accessories, to perfumes, home furniture, to books and artwork. She now oversees the creative R&D of each collection and suggests emerging clients to be contacted to the IMAGO-ROLA sales team and agents. She is also always directly involved in the special customised developments requested by our clients.   Alessandra : Thank you Carlo, now it’s my turn. Honestly speaking it is not easy to describe Carlo’s role in the company. He is like a motivator and 'speeder-up' for the company – you can find him dealing with clients and suppliers just as easily as you can find him on a textile machine during production or on a lorry carrying a handloom, or running to the airport for a quick delivery, or rushing to the finishing of a special development. He never accepts the word “impossible” and pushes and motivates the IMAGO-ROLA team to always find a way to satisfy our clients. "He is a model for the team and a hard worker."     Carlo, Imago-Rola is a family business, founded by your father. Was this a decisive factor in your career choice?   Despite the trivial ideas about a family business, I must point out that family businesses are not an easy deal. Parental expectations are always high, but the market is always evolving, so you must keep your eyes and mind well open to understanding whether what was good yesterday will also be the same tomorrow or the day after tomorrow. A family business is surely an easy opportunity during the start-up, but it can have heavy consequences you have to deal with in terms of future projects or developments. In my case, the business changed a lot - we moved from a third-party production factory to a blend between fast production, services, and consulting. Production, society and art are now blended together and a flexible international company with an Italian accent, and some history on its shoulders, might be the right driver to confront the challenges of the market.   What is the specific orientation of your company and its products?   We are client-oriented, price-conscious and always proactive in terms of products and services. We are open-minded and, as Alessandra told you earlier, nothing can be impossible for us.   Can you please describe to us more specifically Imago-Rola's style?   Carlo: Me, I’m the past and present of the factory, so I prefer that Alessandra explain to you our style from now into the future.   Alessandra: We must always offer something a little bit different, and also a little bit better, cooler and faster, than what our competitors are used to doing. Design, colours and handle must be contemporary. And what's also important is something that goes in the direction of “see now - buy now" – but in a customised way.   Does Imago-Rola do business with a variety of market segments, including the luxury market? Can you tell us about your clients, and the specific needs of the luxury market? Unfortunately, our products and services aren’t affordable for the mass market – and this is not a limitation, but an opportunity, the opportunity to experiment and offer the best that textile technology can offer to emphasise the characteristics of the fabrics.     You've positioned creativity at the heart of your collections. Can you tell us your sources of inspiration?   Thank God we are Italian – and we are proud of that.  We have the unique and extraordinary good fortune to grow up and live in “The Great Beauty” (LaGrande Bellezza). In any single little village in Italy we have masterpieces and at least 3,000 years of art, development and research. We must put all our best into emphasising what we have around us, renovating it - because as it is isn't enough - and sharing it with the world.     What are the particular inspirations and highlights of your upcoming S/S20 summer collection?     The key word of our last SS 20 collection was “EURASIA” – the natural match between Europe and Russia. We played with soft and delicate colours blended with ornamental patterns derived from the Eastern tradition.   In the aftermath of the February show, what are the main S/S20 trends being requested by designers and buyers?   Honestly speaking there is uncertainty in the market. Only emerging brands have clear ideas – because, due to their size, they are well focused on their clients, with whom they have continuous contacts and feedback. Every client will want customised articles, to be unique, so it is hard to read general tendencies for the market. Lots of clients are requesting natural and organic fabrics and are attentive to social issues, but the ideas aren’t clear at the moment…. In any case we are ready with fabrics with GOTS certification – just in case.   Can you tell us about the key product you introduced at the show? What are its unique features?   We presented romantic raffia macramé as well as futuristic iridescent fabrics that seem to come from space – embossed embroidery and textured prints.       Fabrics | Embroidery | Imago Rola, Italy | Réf : SORRENTO0679-013 - CO SORRENTO0679-013| 90%CO 10%PL | See more     Fabrics | Silkies | Imago Rola, Italy| Réf :KALLIOPETF - CO KALLIOPE| 74% PL 26% AC | See more     Fabrics | Jacquard | Imago Rola, Italy | Réf : 49002CA34675 - CO 49002CA34675| 51%CO25%PL11%AC5%PC5%SE3%PA | See more     All our collections are a unique crucible of ideas and colours, a pivotal starting point to innovation.   Do you already have some ideas in mind for autumn-winter 20/21?   Sure, we are already brainstorming with the R&D team. The key words will be “A LITTLE BIT MORE” – in fact we’ll put “a little bit more” in all the articles; prints with crusts effects, embroidery with laminating effects, jacquards with ... that one will be a surprise. Come and see them at the next PV show – you’ll be much more than welcome.   You are very active on our platform... Do you think the future of textiles will also involve going digital?   We are focused on emerging brands worldwide, not necessarily the most famous. We must be able to present our products and get in touch with clients from Africa to the Pole. The Marketplace platform can be the perfect way.   Is this one of the reasons you decided early on to participate in the Première Vision Marketplace? What other advantages do you think this platform offers?   The platform is an opportunity and a window to find out new business contacts and to offer our services and products to emerging brands worldwide.   To continue to the online shop of Imago Rola, click here To discover their products in the online catalogue, click here         Continue reading → Read more
09/04/2019 Interview with Olivier Bochard, CEO of Trouillet The Marketplace team wanted to hear from Olivier Bochard, CEO of Trouillet, who quickly recognised the opportunity offered by the Première Vision Marketplace's digital services. This type of adaptability is part of the company's core values.   To best meet the demands of its customers, the company currently relies on a 100% eco-responsible network. And it has gone even further through its innovative initiatives, in particular with regard to new eco-responsible materials. This has proven a very effective way for this French company to involve its partners and inspire them with its own vision of the future of textiles.   "We can be eco-responsible and creative" Olivier Bochard: CEO of Trouillet   © Le Journal de Saône-et-Loire   Read here our inspiring interview with Olivier Bochard   Please introduce yourself.   After completing my studies at the school of textile industries in Epinal and then at the IFM, I became a product manager in a Parisian shirt manufacturing company. I'm 56 and have been the head of Trouillet, a family business, since 1996, after having acquired it in a leveraged buyout operation with an English fund.     Why did you choose this industry?   Honestly, I have no idea. My parents were in the textile industry, which certainly contributed to my choice. However, one thing is sure, I don't regret it and I enjoy my job.       What's the defining characteristic of your company and its products?   Our distinguishing feature is being as nimble as possible. We can adapt our product mix to market demands in practically real time. The creation budgets drawn up at the beginning of the year are allocated according to trends throughout the year.   We are in a constant process of creation, and are trying to serve the market as quickly as possible.         As for our products, we have 3 collections - Tecmoda, Bee and Mood, and Kids - that allow us to adapt to a full range of targets. Our collections are always structured around colour themes. And finally, it's important to us that our products represent the Trouillet DNA.       © Le Journal de Saône-et-Loire     Can you tell us about your clients?     We work both with major retail chains - including Zara, Etam and Burton - and fashion brands. Our collections are targeted to women and children. By coming to us, our customers know that they're getting both creativity and all the accompanying services: quality, reactivity and a respect for short lead times.     What are the values of your company?   We're accustomed to turning difficulties into opportunities. And in this business ,there's plenty to keep us busy... Another thing is: we never make excuses for ourselves.   More and more brands are committing to an eco-responsible approach. Do you think that creativity and eco-responsibility are compatible in the textile sector?   Absolutely. In fact, it's indispensable: for our planet and to be in step with customer demand. Moreover, it provides a great opportunity for our company.     Can you tell us some of the inspirations and highlights of your upcoming SS 20 collection?     For spring-summer 2020, we are particularly focusing on strongly colourful ambiances, rich and textured materials and a wide choice of prints, stripes and checks.       © Le Journal de Saône-et-Loire   What are the main S/S20 trends being requested by designers and buyers? What was the feedback on your products at last February's PV show?   We encountered a strong demand for eco-responsible products (organic cotton/recycled polyester, eco-friendly viscose...). But there's also a strong demand for " fantasy " products that enable our customers to stand out in their window and shelf displays.           Can you tell us about the key product you presented at the show? What are its specific features?   A stripe in a washed cotton quality, in a range of strong colours with fluorescent accents.       Fabrics | Colour-woven | TROUILLET, France | Réf : 32878-JRK-011 - CO BABEL 17| 91% CO 03% PES 06% VI | See more       Fabrics | Colour-woven | TROUILLET, France | Réf : 32880-JRM-011 - CO BABEL 19 | 91% CO 03% PES 06% VI | See more     Why did you decide to join the Première Vision Marketplace?   We believe the Marketplace is a great opportunity both in terms of finding new customers and in terms of reducing the time to market with our existing customers.     To continue to the online shop of Trouillet, click here To discover their products in the online catalogue, click here     Continue reading → Read more
08/04/2019 LEATHER KNOW-HOW: The grain Picture TMM     Smooth and grained: these two leather effects are often mistakenly thought of as contradictory. Actually, the two aspects are much less different than they seem. Thanks to a selection from tanners on the Première Vision Marketplace, we take a look at the many tricks and subtleties that allow the experts to alter the surface appearance of leather.     The grain   As in the vegetable kingdom, the story of leather grains begins with... the grain. Except that here we are speaking of a hide's epidermal surface, whose pattern is created by the arrangement of the follicles appearing after hair removal. This is also referred to as a natural grain, where no particular process has been performed to alter the skin's appearance. Depending on the species, this initial aspect can vary. Natural grains also vary across different parts of the skin. Finally, an animal's age tends to intensify the grain, as its collagen changes.   The wet phase   Interventions are possible as of the wet phase to alter leather's natural grain. This is can be done either by "swelling" the leather during the liming phase, or by "shrinking" the grain during tanning using strong tannins. Both options depend on the quality of the skin and the targeted market. "We play with tanning formula to shrink the grain, particularly through the use of certain vegetal by-products," notes a representative from Tannerie Rémy Carriat.       Bull with mechanical grain and fulling before and after graining by the Rémy Carriat tannery   Leather | Full grain leather | Tannerie Rémy Carriat, France| Ref : LAGUN ROSE POUDRE - LAGUN ROSE POUDRE - |100% leather | See more     The transformation of the natural grain during the wet phase can be further enhanced by the use of chemical astringents. We then obtain what is called a shrunken grain leather, allowing us to upgrade a defective skin.   Fulling   The last major step in transforming a natural grain, dry fulling, is performed at the end of the currying process and consists of buffeting the leather in a rotating drum. This is how the fulling grain appears, an intermediate between a natural grain and a chemical grain. "It's interesting for applications such as small leather goods, where we're looking for a relatively small and relatively even grain. It is more likely to be done on young bovine skins," explains the CTC. The thicker the leather, the more visible the fulling grain is. "A short fulling period (nb: under an hour) doesn't produce grain, but adds suppleness," adds the manager at Sofic.      Fulled grain bovine from Sofic   Leather | Full grain leather | Sofic, France| Ref : DEVON 0852 - DEVON  - |100% leather | See more   Natural grain buffalo from Propeaux   Leather | Full grain leather | Propeaux, France| Ref : 007 - BUFALO UNIC - |100% leather | See more     Lamb with fulled grain and finishing by Mégisserie Richard   Leather | Full grain leather | Mégisserie Richard, France| Ref : Foulonné - Foulonné - |100% leather | See more      Full milled calf with natural grain by Tannerie Roux    Leather | Full grain leather | Tannerie Roux, France| Ref : CESAR - Veau César - |100% leather | See more       Mechanical ingenuity   Mechanical graining creates an artificial grain on the surface of the leather. This produces a so-called mechanical grain. "Graining can be achieved by using engraved metal plates or cylinders, and by varying pressure time, force and temperature to imprint the pattern more or less strongly," explains the CTC. "In general, the plate is heated between 60° - 80°C. The more an article is heated, the shinier the leather becomes," notes the Sofic representative. "The temperature depends partly on the thickness of the skin," continues an expert at Alexander Vistmann.     Bovine with finishing on caviar grain by Alexander Vistmann   Leather | Full grain leather | Alexander Vistmann, Italy| Ref : Cuma Bit - CUMA BIT- |100% leather | See more       "The printing is deeper with a plate; but for normal grains, we prefer the cylinder, to avoid plate repeats," notes the TMM manager.     TMM offers a wide choice of grained bovine skins   Leather | Full grain leather | TMM, Tunisia| Ref : Dougga P67 - Dougga P67 - |100% leather | See more       Leather | Full grain leather | TMM, Tunisia | Ref : Dougga P39 - Dougga P39- |100% leather | See more     Leather | Full grain leather | TMM, Tunisia | Ref : Dougga P32 - Dougga P32- |100% leather | See more     "Using a plate to create graining tends to stiffen the leather a bit," notes a specialist from Mégisserie Richard. To solve this problem, Tuscania Industria Conciaria has developed a special tanning process designed to maintain suppleness in grained leathers. Depending on whether this is done before or after the graining step, the finishing can either minimise or accentuate the grain.     Thanks to a new tanning process, Tuscania Industria Conciaria's crocodile-look mechanical grain bovine skins retain their suppleness     Leather | Full grain leather | Tuscania, Italy | Ref : WENDY LUX & MAT - WENDY LUX & MAT |100% leather | See more         Why and how ?   In addition to creating a visual effect on a skin, the advantage of a mechanical grain is that it can hide imperfections and improve cutting efficiency because of its even effect, without, of course, changing any of the physical properties of the leather itself. Graining can be performed on any kind of leather, with the exception of exotic leathers. However vegetable tanning is a prerequisite for an optimal grain. In rare cases, the flesh side can be printed, as it can with fur skins, for example, after preliminary finishing, in order to achieve a double-sided effect. Some tanners such as Italy's Kara Group, a specialist in mechanical grains, which proposes over a thousand motifs, print between two plates, "for added texture". CKD Cetinkaya has developed a special graining process where "the skin, placed on a cylinder, rolls on small metal pieces assembled like a puzzle, which effectively replace the plate," says a representative.     Pigmented lizard grained bovine from Ecopell 2000   Leather | Full grain leather | Ecopell 2000, Italy | Ref : 10007 - CASTIGLIA |100% leather | See more     Kara Group: a specialist in mechanical grains, offers over a thousand patterns Leather | Full grain leather | Kara Group, Italy | Ref : 1125 - Panama Juke box Gloss |100% leather | See more     Thick or thin, regular or irregular, big or small, the market offers attractive and ever more creative renderings, all demanding technical steps perfectly mastered by tanners.   Discover also the S/S 2020 selection of our leather highlight in this article.   Continue reading → Read more
05/03/2019 INNOVATIVE SYNERGY AT THE SHOW : The PackshotCreator studio and the Marketplace teams at the Première Vision Paris show   Now that the Première Vision Paris show has just closed its doors, the Première Vision Marketplace presents the innovative solution it introduced at the show: a tool that allowed show exhibitors to shoot their products live at the show, exclusively and free of charge.         The PackshotCreator studio and the Marketplace teams at the Première Vision Paris show: innovative synergy at the show         Read the joint interview with Gaël Séguillon, Director of the Première Vision Marketplace, and Laurent Wainberg, CEO & Founder, PackshotCreator.   Gaël, where did you get the idea to do live shootings?   The idea came about very naturally. For the past nine months we've had a photo studio in our offices to help exhibitors digitize their catalogues. We thought it would be a powerful motivator to display this system, in full view of all exhibitors at the show, to demonstrate its potential to those of our exhibitors who haven't yet used it. It was also a chance to present this new tool to our visitors, to show them the behind-the-scenes workings, and more precisely how we create the product data that they can view and consult online.         What did the system consist of? And what was its objective?   We set up two PackshotMiniMark II photo studios at one of our three stands, hooked up to two giant screens. Exhibitors who haven't yet opened their online boutiques could come by with their products and have them shot live in our stands. We even offered to come pick up the samples to shoot, and drop them off later at their stands. The main objective was to gather additional products for the platform, and open online shops for exhibitors who hadn't yet done so.   Are you pleased with the results?   We are very pleased with the results. Our target was to open 40 more stores, and we reached that number. We shot more than 200 products over the course of the show.   Laurent, can you tell us more about your company and its products?   We started with a simple idea: to give companies the ability to be their own product photographer. This has been our driving motivation. When we invented the Packshot studio, we didn't know we were going to expand into so many activity sectors, and that our solutions would find such a natural place in companies, between the photocopier and the telephone.   Who are PackshotCreator studios designed for? What are your customers' requirements?   Almost all of our customers are focused on the same goal: increasing their productivity. We addressed this need in three main ways. We designed our systems to be user friendly: developed by photographers, for everyone. Our developers have installed an infinite number of functionalities to assist the operator in placement, adjustment, recording, automation and even creation. The operator is guided without being limited. The equipment's flexibility and the technological capabilities of the studios allow them to evolve, both over time and in terms of skills.   " What's great is that our customers come to our showroom with a project in mind, and after discovering our technology, they leave with several others they want to do! "   Do you propose several kinds of machines and what are their particular features?   Today we have 25 different Packshot studios. The advantage of having a presence in the market for nearly 20 years is that we have had time to study and listen to the needs of each of our customers. This has allowed us to utilise our expertise and offer technologies that are as advanced and diversified as the needs of our clients. For example, last year we launched the PackshotMacro DL, the only automated photo studio for photographing precious stones, with lighting available in two colour temperatures, for perfect colorimetry control. And you know how important colorimetry is when it comes to shooting textiles!   Exactly. Some products, particularly in the textile industry, require a very specific view and lighting to enhance their details as much as possible. Do your studios provide such advanced options?   Absolutely. The hardware/software combination makes it possible to best meet all the demands involved in shooting textiles. For example, let's take your photo studio: the LED lighting is symmetrical to avoid colour gradations on a flat fabric, but can be oriented to give relief to the textiles, and to the weaves in each fabric. The intensity of each panel and the backlit table can be adjusted from 1 to 100% to create movement in the fabric, so the visitor can see how a material will react to light. Other more advanced features allow the user to save all his light profiles: each textile, each colour, each print can be saved and endlessly reused, without having to readjust the light and camera settings for each shot.     Gaël, the Première Vision Marketplace gives Première Vision exhibitors the opportunity to photograph and promote a part of their collection throughout the year on the Première Vision Marketplace website, a concept made possible thanks to the PackShotCreator studios used in the Marketplace's in-house studio. When did you begin turning to PackshotCreator studios? And why?   When we made the decision to acquire our own equipment, I had a look at the existing solutions in the market. I attended half a dozen machine demonstrations, and the LuminaPad Mini from PackshotCreator seemed to be the one best suited to our needs. Beyond the technological competitiveness of the machine, I was also won over by its software and ease of use. The profile system, which makes it possible to save the light settings and camera configurations, makes it easier to automate the process. I must add that the Packshot teams really outperformed in the demonstrations and tests we worked on together during our bidding process.   What resources were required to integrate and implement the system in your studio?   We turned a space in our Paris offices into a photo studio, set up a processing system to handle sample demand and reception, the shooting and automated saving of the photos. We also created a dedicated team with a stylist and an assistant. Thanks to how easy it is to use the light table, and the support of the PackshotCreator instructor for two full days, we were able to train our teams and pre-configure our own set-up. We simply called on a photography service for the final installation. The Utopix company really helped us in setting up the initial configuration.   What feedback have you gotten from your customers concerning the visuals you shoot?   Our customers are totally satisfied with the quality of the photos.     Find out more - discover the Marketplace and how it works. To learn more about the company PackshotCreator, the leader in product photography,  see their website and a video about the studio LuminaPad+ Mark II.   Continue reading → Read more
07/02/2019 Interview with Marie Hiriart Carriat, CEO of Rémy Carriat The Marketplace continues to expand with the opening of a Leather boutique. This now gives the Première Vision Paris Leather exhibitors access to its B2B digital platform.   To mark this new step, we wanted give the floor to the Rémy Carriat Tannery.  Founded in 1927 by Mr and Mrs Rémy Carriat, the Rémy Carriat Tannery perpetuates a tradition of making the finest leathers destined for uses as diverse as saddlery and leather goods, footwear and upholstery. Today, it is a renowned supplier in these fields, and is strengthening its international presence.   The tannery is particularly renowned for its selection of exquisite young bull and buffalo calf skins, as well as for its expertise in tanning, currying and finishing.     "We're midway between industry and artisanal craftsmanship" Marie Hiriart Carriat   Marie Hiriart Carriat, CEO of Rémy Carriat, centre, surrounded by her children Maïa and Guillaume and her father Jacques.       Discover an interview with Marie Hiriart Carriat who, through her role as CEO of the Rémy Carriat Tannery, is perpetuating the tradition of her family's business.   Let's start by asking you to introduce yourself.   I'm Marie Hiriart Carriat, the heir to a family business that has been crafting leathers for decades.     What made you choose your profession?   It wasn't really a choice but more of a duty to carry on the work of my grandfather and later my father. I arrived at a time when the tannery needed to take a new direction, and head for new horizons. So I joined the tannery with these new challenges and with a desire to innovate.   What is distinctive about your company and its products?   Buffalo and bull calf, which have very specific properties, and which we use to create an offer of various articles adapted and adaptable to many sectors.       Can you tell us something about your clients?   Most of our work is for accessories -  leather goods, small leather goods, and belts -  but our products are also used for decoration, riding saddlery, footwear and even clothing. Our clients are increasingly discerning, and they're looking for items with aspects, handles and colours that will help them to stand out. Each request represents a new challenge to overcome. We also create technical items that meet nautical and aviation standards, and anyone who uses leather can do business with us. About 35% of our turnover is generated by export sales.     What are your company's values?   Our foremost value is perpetuating a tradition by making the finest quality products for the luxury market. Additionally, we propose in-stock items that can be purchased by the unit for small quantities or new industry players. The fact that this is a family business is also very important to our company.     More and more brands are committing to an eco-responsible approach. Do you think that creativity and eco-responsibility are compatible in the leather sector?   It mustn't be forgotten that working with leather is a recycling process. Within the tannery, and this has been true from the beginning, we have always paid attention to water consumption and all the products included in our formulas. An eco-responsible approach is vital today for our customers.           What are the colour and finishing inspirations and highlights for your summer 20 collection?   We adapt to what our clients ask for in terms of creating new items and developing new colour schemes. For our new collection, we worked on lighter weight products, while prioritizing the silky and natural aspect of our materials. We expanded our ranges of natural and smooth leathers, and are offering a wide range of colours.     What are the main trends for S/S20 that designers are requesting? Natural products that can evolve over time. Colours in the blue and pink ranges.   "It is a source of pride to see what designers can conceive and create with our skins."       What made you decide participate in the Première Vision Marketplace?   It offered a new way to present this material, leather, all the while knowing how essential its unique touch and feel is. We hope to make ourselves known to new users.     Continue reading → Read more
14/01/2019 Interview with Carlotta Canepa, Head of Communications Coordination at Canepa Spa. The Marketplace Team took advantage of the last edition of Blossom Première Vision to give the floor to Canepa Spa. The Italian company, which has both a fabric and clothing division, has been recognised for over 50 years for its reliability and quality. It produces fabrics made from silk as well as natural fibres such as cashmere, wool, cotton, linen and hemp for the high-end market. Designers and manufacturers can count on a production capacity that combines efficient controlled procedures and the ability to develop creative inputs on demand in a very short time.   "Excellence in fabrics is our hallmark." Carlotta Canepa  Carlotta Canepa: Head of Communications Coordination  at Canepa Spa.   Here, an inspiring interview with Carlotta Canepa, artistic director of her own Carlotta Canepa brand and Head of Communications Coordination at Canepa Spa.   What are the specific characteristics of your company and its products? What are its commitments and values?   The company founded by my family in 1966 has been committed to sustainable development for over 10 years, using GOTS-certified regenerated yarns, eliminating toxic substances, including micro plastics that pollute the oceans and the entire marine ecosystem, while conserving water and energy. And my namesake ready-to-wear brand, which was launched five seasons ago, has been marked from the beginning by the excellence of its fabrics, 'Made in Italy' finishings, and a green approach.   What made you choose this career?    I grew up surrounded by precious silks and the historic archives of our family business, Canepa Spa., which specialises in processing fine yarns, and which produces top-of-the-range fabrics for the most renowned Italian and international fashion houses. Early on I learned to put to use an ability to recognize the value of a fabric, combined with a natural ability to harmonize well-defined lines by giving them energy, an elegant vitality. This was also a decisive factor in creating my own brand, which is an ideal combination of a youthful style and the expertise of Italian craftsmanship.       What stimulates your creativity?   I love all kinds of art - in fact my collections are very inspired by Sonia Delaunay. So I never miss an art opening or a major event like Artissima, Art Basel or the Venice Biennale. They're my sustenance, my source of inspiration. They help me broaden my horizons and spur my creativity.   Can you give us an idea of the inspiration behind the  summer 2020 Canepa Spa collection?   Floral and geometric prints and semi-plains will feature in the new SS 2020 collection at Canepa. Pastels will be mixed in with deeper and more energetic tones for an innovative and romantic perspective. The spring collection will also feature black and white opticals and geometrics inspired by the floral universe, and brocades in romantic colour ranges. For summer, tones become more intense, motifs more abstract and shapes more irregular.       Canepa Collection S/S2020     Why did you choose to exhibit at Blossom Première Vision and put your trust in the Marketplace?   I think Blossom is the most exclusive event of luxury fashion brands. So having a space here is a real source of pride for our company. The Marketplace is an innovative project that's perfectly in sync with our own thinking at Canepa. Ongoing research and experimentation into different kinds of fibres allows Canepa to explore novel solutions with innovative style effects and a sensory approach connected to the fabric itself.   Any advice for young designers about to go out on their own?   You've got to find your own style, but I do want to launch an appeal to anyone wanting to found a fashion brand to respect the planet and create green collections. We can no longer think of producing wonderful clothes that damage the Earth and its inhabitants. This is one of the very strong commitments of Canepa Spa., especially with the SAVEtheWATER® Kitotex® project. Canepa was also the first global textile company to support the Greenpeace Detox campaign. “ There is no planet-B.” Carlotta Canepa   To go to Canepa's on-line boutique, click here.  click here To discover their products in the on-line catalogue, click here.  click here     And don't miss the Canepa Spa. collection from 12-14 February 2019 at the Première Vision show, as well as outfits designed by Carlotta Canepa during the latest edition of Blossom Première Vision and her own collection at https://www.carlottacanepa.com/en/brand.     Continue reading → Read more
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