Denim joins the Marketplace

Denim joins the Marketplace


After opening its doors to fabric exhibitors last September and leather exhibitors last February, the Marketplace continues to expand by adding a denim offer from exhibiting mills. The new offer will be launched on 30 May at the close of Denim Première Vision, which takes place this season on 28 - 29 May in Milan. We break it all down for you...



An online denim offer


As with the current fabrics and leather offer, the Première Vision Marketplace lets you sample denim year-round, with a continuously updated offer. The international offer will be drawn from denim-fabric suppliers at Denim Première Vision, who meet the same rigorous selection criteria as exhibitors at the Première Vision Paris show.


The offer - developed with the help of experts from the Denim Première Vision show, feedback from the best denim buyers and information from Denim Première Vision suppliers - is a gateway to the most up-to-date denim trends. You can even set your search criteria to your specific denim needs and features: type of washing, finishing, weight in ounces, type of fibre and material...



A continuous stream of denim-centric fashion information


The extensive offer will be rounded out by denim fashion information, to provide you 360° support in developing your denim collection. The Marketplace magazine gives you access to cutting-edge fashion articles on denim-specific topics including: know-hows, profiles of suppliers, an inspiring selection made by denim influencers, decodings and reports from the front line of denim-specific trends.





A20 W21 Laboratory: an immersive, eco-friendly experience






This season, the Denim Première Vision team will be presenting the A20 W21 Laboratory in Milan. It's a uniquely innovative way for you to discover the new season.


The Smart Collection Selection area is the result of an exclusive collaboration between Italian designer Kristian Guerra (founder with Laura Guerra of the Ice Surface Temperaturecreative platform), London's FLMRS design studio and some of our weavers and accessory exhibitors, all of whom are certified eco-responsible.


Discover these weavers at the show, then keep up to date with their offer on the Première Vision Marketplace throughout the year.


Also for the first time, the show will present the upcoming autumn winter 2021 season in a brand new virtual forum created by the Fashion Team, using a selection of products that will also be featured on the Marketplace.


28-29 May: the best in denim comes to Milan


To learn more about the upcoming autumn winter 20/21 season, join us at Denim Première Vision in Milan this 28 to 29 May by ordering your free pass here.


The show is also a great opportunity to meet the Marketplace team, who are eager to introduce you to all the features and advantages of this e-commerce platform as it gets ready to introduce a denim offer for the first time.

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