Materra builds solutions to grow and source climate-resilient, transparent and equitable cotton — with the data to prove it. Working with and for farmers, we design and implement custom cotton farming and sourcing programs — including regenerative farming — for global fashion and textile brands. Critical impact data needs to come directly from the source, so our own AI-powered technology complements our programs and raw fibre so brands and their customers know exactly what went into making their cotton. Our Cotton-As-A-Service is setting the template for supply chain transparency, making direct sourcing the new normal. Materra’s Cotton-As-A-Service includes: Regenerative cotton: Our long staple cotton and program design regenerate the soil, ecosystem and farming communities with a contextual, outcomes-based approach. Co:Farm: Our mobile and web app combines personalised agronomy and implementation support for farmers, while generating critical Tier-4 impact data for brands, fresh from the field. Hydroponic cotton: Our advanced R&D employs climate adaptation strategies that helps grow extra-long staple cotton without relying on arable land or consistent rainfall.