Good Earth Cotton has implemented optimal traceability for its cotton offering, thanks to a modern regenerative farming program.
This program gives growers scientific knowledge and impact measurements, while restoring the land, improving soil biodiversity and natural resource use efficiency. Growers improve both their crops and their profitability, as this increases the fiber value. The combination of this form of "smart farming" and technological data enables traceability from ground to garment.
The authenticity and integrity of the fibers is guaranteed by FibreTrace, a method that involves incorporating a patented luminescent pigment into the raw material. Good Earth Cotton is thus aware of every stage in the global textile supply chain.