Kashida Studio is committed to preserving the Kalamkari technique – an ancient art of textile embellishment practiced in South India that combines freehand painting and delicate hand embroidery made of pure silk threads – in a sustainable social and industrial practice. Since 2007, an in-house R&D department has been extending the traditional production of unique pieces through the use of printing and machine embroidery technologies. The team includes over 300 highly qualified craftsmen and designers that ensure excellency and a know-how preservation.